How Harappa Education motivated
senior leaders to invest time in building diverse executive skills
Learner
Senior Leaders with 25+ years of experience
Topic
Executive skills – leadership & strategic thinking
Format
Blended (in-person & online learning)
Harappa Education is an online learning institution that builds cognitive, social and behavioural skills to enable learners to continuously succeed at every stage of their career.
Their curriculum is designed around “Thrive Skills”, which are critical to achieving professional success and personal meaning. Harappa offers customised learning programs for enterprises.
This case study details how Harappa enabled a cohort of senior leaders to build skills identified as critical to their role success through their application-based blended program. This included live masterclasses, self-paced online courses, habit drills, and behavioural nudges.
What’s Inside
Problem (2 mins read):
Creating a case for continous development
Process (5 mins read):
Crafting a path to leadership excellence
Implementation (5 mins read):
Closing the theory-practice divide
Impact (3 mins read):
Learner validation of need & quality
Problem
Creating a case for continuous development
This case study will delve deeper into Harappa's blended program for senior leaders to build executive skills. The learners were from an organisation working in the BFSI (Banking, Financial Services, and Insurance) industry, the majority of them with 25+ years of experience, expected to occupy Area head & CXO positions within the group. These were functional leads whose roles had been operational till now and who were excellent in their domain knowledge and field of work.
They were expected to manage larger teams, work across functions, and think strategically. Hence, building an executive presence backed by an ability to manage the leadership challenges in the fast-changing ecosystem was critical.
Designing a learning experience was very different for tenured managers, rather than for people starting their careers as it had to be contextual to their situations.
Keeping this in mind, the first step was to identify the critical challenges faced by learners for which Harappa leveraged their past program experience. The most significant pain points of senior leaders when it came to skill building were:
Availability of relevant resources
There is a shortage of practical learning resources and application-oriented content contextualised for Indian leaders. This prevents learners from understanding good practices in action.
A fixed vs. growth mindset
Senior leaders usually believe their accomplishments have got them to a leadership position, so they do not need to expand their skill set.
Lack of organisational impetus
A learning program in isolation is unlikely to drive targeted change unless the same is reinforced through a leadership mandate.
Limited time and competing priorities
Behavioural changes require consistent practice over significant time periods. With competing priorities, senior leaders struggle with motivation to start and sustain learning & training.
All these factors culminated in designing a contextualised, application-oriented learning program focused on behavioural change. The organisation's goal was to create a strong leadership pipeline of future leaders who could continue the organisation's way of doing business. The program aimed to enhance their pipeline of future leaders.
Where did Harappa begin? How did they approach this problem?
Process
Crafting a path to leadership excellence
Here is how Harappa Education approached this:
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The first step was to understand requirements such as expected learning outcomes and constraints like availability of learners, preferred format, etc.
The organisation had pre-identified the skills they wanted Harappa to focus on. However, the availability of learners for live sessions was limited. Hence, the skills had to be prioritised, and the highest priority skills were mapped to in-person, live sessions. The remaining skills were supported by asynchronous self-paced learning.
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For the identified competencies, Harappa identified the learners' current skill levels, the situations where they needed to apply these skills, and their beliefs and challenges through interviews and industry insights.
For example, for the competency of active listening, questions like - "What are certain gaps observed in their skill of listening actively?", "What are some situations where leaders have failed to listen well to their team members?" helped them better understand the learner's context concerning each identified competency.
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A tailored learning journey was then created by Harappa based on the competencies and constraints shared by the organisation, with clear learning outcomes for each module and elements that would keep the learner motivated to complete sessions & apply their learnings.
The journey was divided into three segments and designed to start with in-person sessions to set clear expectations, followed by online courses and end with another set of in-person sessions. It would be spread over five months to allow enough time to internalise learning and start changing behaviour.
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Harappa's expert faculty leveraged readily available resources from their concept library to incorporate relatable examples and ensured practical applicability grounded in research and real-world relevance.
Concepts such as the MECE (Mutually Exclusive, Collectively Exhaustive) framework for problem-solving and practical case studies were employed to encourage learners to apply 'Thrive Skills.' Behavioural science principles were also incorporated into session design to promote active participation.
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Harappa's solution emphasised interactivity to engage the learners and ensure they build their skills through practical application. Pre- and post-program and module-wise assessments were used to measure participants' progress.
Masterclasses and online courses included activities, discussions, role-plays, and habit drills. Assessments helped quantify improvements and evaluate the effectiveness of the training.
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Harappa collected feedback from participants after each course and used it to refine the content and delivery. This iterative approach ensured the solution remained responsive to learners' needs.
For instance, after the initial live sessions, learners shared that they struggled to retain their learning concepts. To address this, learning aids were shared at the end of each course, which summarised all the key ideas in an easy-to-recall format.
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The post-training assessment was used to identify learner-specific or content-specific challenges.
Personalised recommendations like 1-on-1 coaching for learners who understood the concepts but struggled to apply them were suggested as post-training next steps.
The final program structure combined masterclasses, self-paced online courses & habit drills to foster behavioural transformation & skill application.
The mapping of the skills to masterclasses and online courses was decided based on prioritisation done with the organisation.
The masterclasses were the first element of the program that set expectations and built buy-in and motivation by involving the organisation's leadership team. The topics were arranged to allow learners to connect the dots from one session to another.
The 4 elements were as follows:
Masterclasses
Live sessions conducted in person at the beginning & end of the program
Emphasis on a mindset shift for effective leadership and industry-specific examples at the beginning
Focus on key takeaways, reflections & celebrations at the end
Online courses
Self-paced online content on the Harappa platform
Connected through a WhatsApp group to celebrate achievements, address queries, & seek support.
The goal - complete one course per month so that they have enough time to apply in their context
Habit Drills
Actionable activities designed to help learners practice concepts learnt during the course
Mini projects to drive long-term behavioural change
Nudges
Reminders for learners to start and continue learning during the online courses
Contextualised to different parts of the learning journey
For this cohort, Harappa achieved an adoption rate of 100%! How did they make this happen?
Let’s find out.
Closing the theory-practice divide
Implementation
1. Masterclass
Harappa Masterclasses are 90-minute, live, interactive sessions designed to enable learner agency and make learning social. What made them unique was that each masterclass was designed keeping in mind Gagne's nine levels of instruction to enable understanding & application of the concept. Information collected about their knowledge, skill level, applicability of skill in their context & beliefs before the design was utilised to contextualise the session end to end.
Mirroring Gagne's 9 levels of instruction, each masterclass consisted of three key parts:
Preparation
In the initial segment, learners discovered WHY the session was essential. Harappa achieved this by aligning them with the session objectives and orienting them to a common starting point through icebreakers and sharing past experiences. The prompts in this section were thoughtfully crafted based on responses from the initial learner study, aiming to elicit insights regarding skill gaps and their impact on the learners' lives.
What was covered in this part:
Gaining the learner's attention
Setting expectations & outcomes
Retrieval practice to enable participation & recall prior understanding
Instruction & Practice
In this segment, learners understood WHAT is the key concept and honed their application skills alongside their peers. This approach applied selective perception principles, helping learners recognise and process information relevant to their specific contexts. It also employed semantic encoding techniques, facilitating the transformation of input into enduring, meaningful memory. The activities allowed learners to gain insight into others' perspectives and receive valuable feedback from both the facilitator and their peers, fostering a social learning environment.
What was covered in this part:
Presenting a key concept to induce selective perception
Learning guidance through role plays, fishbowl discussions etc. to enable semantic encoding
Eliciting response through plenary discussions
Providing feedback to reinforce the key concept
Assessment & Transfer
This segment focused on HOW to continue applying these concepts in their daily lives. Following the sessions, learners underwent a short assessment using a combination of tools, including behaviour mapping through Likert scale questions, concept mapping through situational judgement tests, and opinion mapping and reflection through open-ended questions. It helped consolidate the key takeaways for the learners, assess their understanding, and provide feedback on their performance.
What was covered in this part:
Assessment performance & feedback
Enhancing retention & transfer by sharing additional resources & learning aids for ongoing application of the concept.
“Active participation with effective communication using live examples & role plays was good. This module has helped me think more in a structured way on how to understand problems, working on timelines, prioritisation, dealing with problems & effect of proper communication & the strength of team work.”
(Source: Learner feedback after a masterclass)
What did they learn?
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In the preparation segment, establishing why a skill is essential for the learner in their context upfront makes them more invested in the learning.
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Relevant context setting in the learning design through examples, interactive exercises and simulations so that learners can personalise and internalise the teachings for application in their daily work.
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The learners got a chance to apply the concept in activities designed to simulate their daily tasks.
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When applying their learning with peers, the learners get exposure to other’s perspectives and feedback, which leads to them analysing their responses and catalyse a shift in mindset. These learners are more likely to apply it the next time they do that task as a part of their work.
2. Self-paced Online Courses
Following the masterclasses, the Harappa platform assigned learners self-paced online courses, which followed a "pracademic" approach that combined practice and theory. Distinguished faculty delivered the curriculum through visually engaging videos focused on relatable workplace scenarios and easy-to-remember frameworks.
Online courses' primary challenge was ensuring learners consistently made progress over time.
The online learning platform was gamified to motivate learners to complete the course and provided visibility into their progress individually and compared to other learners.
This was done through leaderboards and learner badges based on their progress with respect to the course deadline.
Badges were awarded as per following criteria:
If a learner had more than 100% of the ideal progress, they got a SUPERSTAR badge.
If a learner had between 80% and 100% of the ideal progress, they got an ACHIEVER badge.
If a learner had less than 80% of the ideal progress, you got a NOVICE badge.
The program comprised four online courses to be completed within a four-month timeframe.
These courses remained accessible to learners for a year, serving as a valuable reference as they continued to apply these skills beyond the course completion.
“All those highly relevant topics, well-articulated and gamified modules actually were bettering all my work-life learnings in one of the best possible ways on how to understand problems, working on timelines, prioritisation, dealing with problems, and effective communication & teamwork.”
(Source: Learner feedback at the end of the program)
What did they learn?
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Learners have diverse preferences in terms of content complexity and structure as the learners interact and discover content in different ways. These preferences were addressed by making the content dynamic, with case studies, animations, role plays and intermittent faculty bytes to increase the "stickiness" for the learner
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Online courses were divided into short 5-15 minute modules, a decision informed by research on factors like attention span, industry standards, and feedback from existing e-learning companies. This approach enhances learning ease and content quality.
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Learners' progress was always visible to them through elements like a progress bar and module module-wise completion in an easy-to-access menu. The leaderboard & badges gamified progress and motivated learners to complete the modules.
3. Habit Drills
Habit Drills were contextualised and actionable activities designed to enable learners to practise the concepts learnt in the courses and masterclasses in their workplace. In this, the learner was prompted to apply the concept they were learning online to regular tasks like team meetings, presentations, etc. and share their experience.
The concept of Habit Drills was derived based on feedback from previous courses where the application of concepts learnt through mini projects in a learner’s personal or professional life led to long-term behaviour change.
“It was thought provoking and a fantastic experience practising delegation of tasks efficiently in my day to day routine operations. Receiving some validation on the things I have been doing right through these exercises is encouraging.”
(Source: Learner feedback about Habit Drills at the end of course)
What did they learn?
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Habit drills facilitated learners' transition from theoretical learning to practical application in the real world. Following application, learners would return with questions and challenges they encountered while applying the concepts.
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Applying learned concepts in real life was challenging and involved several strategies for motivating the learner. It included emphasising the drills' importance during orientation, sequencing course unlocking to require drill completion before progressing and implementing timely reminders to motivate learners.
4. Nudges
Nudges were reminders to motivate the learners to start and continue learning during the online courses. These were contextualised, rooted in behavioural principles and mapped to different points of the learning journey.
These were written to target the learner’s curiosity by making it relatable and, wherever possible, fun. Here are some examples:
During the four months of online courses, ten different types of Nudges were sent based on the progress of the learner on the course:
Different nudges were shared over email and WhatsApp at a frequency of 1-2 per week across channels. Here are examples of WhatsApp nudges:
“Nudges, designed to provide reminders and motivation, were valued by 64% of learners for their role in keeping learners engaged and on track.”
(Source: Cohort feedback at the end of the course)
What did they learn?
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Over-nudging can lead to learners categorising these nudges as spam. Usually, the team sent out 1-2 emails and WhatsApp nudges every week.
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The team sent specific nudges to learners who lagged in expected progress. This enabled Harappa to customise the message based on the learner’s progress.
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Nudges that made learners curious through relatability, humour or interesting information had higher memorability and translated into action.
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When the team shared nudges celebrating learners’ accomplishments, such as course completion, on the WhatsApp group, peers celebrated it, thus motivating the learner. It also encouraged others to take action towards making progress.
Learner validation of need & quality
The program's adoption rate was an impressive 100%, suggesting a strong interest and need for the offered learning intervention.
Impact
Engagement & Satisfaction
The program received positive feedback, with all 28 learners rating it 5 out of 5, highlighting high satisfaction levels.
The most loved components of the program were:
Course Content: 96% of learners appreciated the quality and relevance of the content.
Nudges: 64% of learners found value in the designed nudges, appreciating their role in maintaining learner engagement and progress.
Recall & Confidence
The program's learning outcomes were assessed using a recall-confidence framework. Following each learning unit, assessments comprised various questions designed to evaluate learners' comprehension of the concepts and their confidence in applying them. The understanding was assessed through factual and Situational Judgment Tests (SJTs), which presented hypothetical workplace scenarios. The confidence to apply the concepts was measured through Likert scale questions.
Learners were classified into high (>80%), medium (50-80%) and low (<50%) categories on both recall and confidence to understand the impact of learning and recommend next steps post the learning journey. The program learning outcomes for this cohort were:
“I found this program has a good mix of theory and application. Especially having acronyms for concepts make things easy to remember and apply!
I was able to apply a concept I learnt - MECE for a project and saved considerable turnaround time.”
(Source: Learner with the highest delta in learning as measured by pre-&-post intervention assessment)
Key ingredients of motivation used
Learn more about these ingredients in our Pocket Guide to Learner Motivation!
Purpose and Impact
Creating learner buy-in for the need for building these skills (for personal growth, betterment of their teams and orgs) through onboarding and observable value-creation
Personal Relevance & Contextualisation
All parts of the course were contextualised based on the learners including
Curriculum
Activity scenarios
Assessments
Nudges
Leaderboards
Celebration & Recognition
Learner progress is celebrated through multiple forums like
Leaderboards
WhatsApp groups
Organisation leadership
Social Interaction & Collaboration
Application-oriented interactive activities enabled social learning
Role plays
Breakout room discussions
Plenary discussions
Fishbowl activities
Tools Used
Click on a tool to apply it in your context!